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Once you have the basic sequence sorted - it's time to make your video pop!
To do this we add;
The effective and correct use of motion graphics and special FX
is what separates the ordinary from the superb.
The tools we use include industry standards such as Adobe Photoshop & AfterEffects, NewBlue
TotalFX & Boris Continuum Complete - all are powerful & capable and assist with the creation of
professional looking integrated graphics.
Netflix may have started the trend of 'skipping the intro" and in truth you don't want an intro
that is long and drawn out but...
You do want your audience to know what they are watching and who you are.
A short
impactful intro to establish your brand and identity is a powerful way to get people to remember
you.
And then lastly you cannot just end your video abruptly without saying goodbye - and
that is how the outro was born.
Text can also be a powerful way to reinforce your message
during the video - so all in all titles and text are useful features in your production.
To get those special effects and impossible scenes - it is often necessary to shoot your
footage in front of a green screen or even to have an actor in a green suit.
Post Production
is where the green magically disappears and nobody is the wiser.
For best resaults aim to get
a 'clean green' shot but regardless, if you need something or someone keyed out - we can do
it.
But that is not all - where needed we can add transitions and a whole host of other
effects (including but not limited to - blurs, warps, old film and even explosions).
Overlaying motion graphics onto your video can really bring home the message - this can be an animated training assistant, graphs, animated logo's - the possibilities are endless . You don't want to overpower your video with addtional bells and whistles - but used propely they can really make an impact.
FX & Motion Graphics
will set you apart from the competition!